Remarketing incorporates results-oriented measures to boost the amount of qualified leads and resulting sales. Utilizing tactics that increase traffic, gather qualified leads and encourage conversion over time increases sales in both business-to-business and business-to-consumer markets. These four remarketing strategies address the opportunities of each lead to incur continuous, positive changes in sales.   Segmentation Each of your leads will experience the journey from prospect to customer in a unique way. One way to ensure that you are meeting your leads’ needs at each specific point  ...